Social Media and Content Development for New Product Launch
Project scope
Categories
Market research Competitive analysis Digital marketing Marketing strategy Social media marketingSkills
analytical skills marketing materials content development blog posts competitive analysis social media strategy marketing market research research new product developmentWe are launching a new product: The Catapawlt.
We are creating a branded pet toy and launching the site and marketing campaigns prior to the Christmas shopping season.
The project involves conducting comprehensive market research to identify emerging trends and opportunities in a single industry. Learners will analyze competitor strategies, customer preferences, and marketing trends. This project provides an opportunity to apply research and analytical skills learned in the classroom to real-world scenarios. The team will also develop a series of creative marketing content pieces, such as blog posts or social media updates.
The deliverables for this project include social media strategies and a launch plan, plus a variety of creative marketing content pieces.The marketing content should consist of at least three memes, three blog posts, and social media updates that align with the research insights. These deliverables will demonstrate the learners' ability to conduct thorough research and create compelling marketing materials.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We are boutique software and marketing agency specializing in brand development, marketing strategy consulting, site traffic growth, web design, social media management, app building, videos, and webinars.