Student-consultants will work in groups to develop an integrated marketing communications plan for your organization. The ideal company is a B2C type of company and interested in young adult and multicultural markets. This experience focuses on equipping learners with the skills to design and execute strategic communications campaigns. Participants will apply their knowledge of research methodologies, creative strategy, and consumer insights to develop comprehensive communication plans. By understanding brand dynamics and consumer behavior, learners will craft targeted multimedia solutions that address specific business challenges. This hands-on experience will prepare them to deliver impactful campaigns that align with business objectives.

Student-consultants will work in groups to develop an integrated marketing communications plan for your organization. The ideal company is a B2C type of company and interested in young adult and multicultural markets.

Media and Design students at Florida International university in Miami, Florida are immersed in design thinking, considering the influences of technology and digital design on biological, sociological and psychological processes. Focusing on the primary themes of community, identity, and design, they will create digital artifacts using web and mobile technologies. Some examples could be creating a series of blog posts, social media posts or other such digital products, or reviewing and designing a website. We are working on a 5 week timeline from June 30, 2025 - August 1, 2025, so the deliverables should fit within that timeline. Students will work in groups.

Students will conduct business research on a strategic project, analyze their findings, and provide practical recommendations based in evidence. Project areas include SWOT analysis, product launch, industry trends, international expansion, customer and competitive analysis.